Services
SEO & performance
SEO and performance work at Digital & Web is about making sure the right people can find your content and then experience it quickly, even on modest connections and devices. Rather than chasing tricks, the work is set up as a series of calm, repeatable steps. First we look at how search engines currently see your site, using search console data, analytics and simple crawl reports to understand which pages are being surfaced and which are being ignored. Next we review your content structure and on page language so that important topics are described in straightforward terms that match how your audience actually searches. Then we examine technical factors like page weight, caching, images, scripts and hosting to identify specific, realistic changes that will reduce load times without making the site fragile. Finally, we agree a small set of measures and a check in rhythm so you can see how improvements affect real visitors over time instead of making one off, untracked changes.
Structuring content so search engines understand it
A large part of effective SEO is simply making sure that the structure of your site reflects how people actually think about your topics. Digital & Web helps map out sections, page types and internal links so that each area of your site has a clear purpose. Titles, meta descriptions and headings are written in plain language, describing what a page contains rather than leaning on vague slogans. This helps search engines identify which queries you are a good match for and helps visitors confirm they are in the right place.
Improving speed without resorting to gimmicks
Performance gains often come from many small, sensible decisions rather than one big optimisation. Digital & Web looks at how assets are loaded, how much JavaScript is actually required and whether images and video are used thoughtfully. Where appropriate, response sizes are reduced, caching is tuned and unnecessary scripts are removed. The aim is a website that feels responsive on a typical mobile connection, even when the person using it is on the move or using older hardware.
Using analytics to inform content decisions
Good analytics can help you understand which pages genuinely support your goals and which ones cause confusion. Digital & Web can work with the analytics tools you already use, or suggest lightweight alternatives, to keep track of how visitors move through your site. Instead of chasing vanity metrics, the focus is on signals such as completed journeys, reduced bounce on key pages and improvements to task completion rates. Those insights can then feed back into content, design and development decisions.
Transparent, sustainable optimisation practices
Search engines increasingly reward sites that provide genuine value and behave consistently over time. Digital & Web takes a transparent approach to optimisation: no hidden text, no misleading claims and no techniques that risk harming your reputation. Instead, the emphasis is on steady improvements to content clarity, site structure and technical health. This approach supports long-term visibility and aligns with the broader shift towards more honest, user-focused search results.